Mobile Branding & PR Manager
ZTE Corporation
Our mobile team is expanding rapidly, and we’re on the lookout for passionate, customer-focused and professional individuals ready to make an impact together!
Welcome join us ~
Key Responsibilities:
- Lead brand development and ensure consistent brand positioning and image across all channels.
- Plan and execute annual branding and communication strategies, including online/offline campaigns, PR events, and influencer collaborations.
- Build and maintain strong relationships with media, KOLs, and key partners to enhance brand visibility.
- Oversee social media content direction to strengthen local engagement and brand voice.
- Monitor and analyze brand performance, media coverage, and public feedback to improve communication tactics.
- Manage crisis communication and protect the brand's reputation.
- Work closely with sales, product, and training teams to align branding with business goals.
Requirements:
- Bachelor’s degree or above in Marketing, Communications, PR, or related field.
- At least 3 years of experience in branding or public relations; experience in smartphones, electronics, or FMCG preferred.
- Strong understanding of local social media platforms (e.g., Facebook, TikTok) and media landscape.
- Excellent communication, coordination, and project management skills.
- Creative, flexible, and able to handle pressure; experience in crisis management is a plus.