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Mobile Branding & PR Manager

ZTE Corporation

ZTE Corporation

Marketing & Communications
Posted on Jul 14, 2025

Our mobile team is expanding rapidly, and we’re on the lookout for passionate, customer-focused and professional individuals ready to make an impact together!

Welcome join us ~

Key Responsibilities:

  1. Lead brand development and ensure consistent brand positioning and image across all channels.
  2. Plan and execute annual branding and communication strategies, including online/offline campaigns, PR events, and influencer collaborations.
  3. Build and maintain strong relationships with media, KOLs, and key partners to enhance brand visibility.
  4. Oversee social media content direction to strengthen local engagement and brand voice.
  5. Monitor and analyze brand performance, media coverage, and public feedback to improve communication tactics.
  6. Manage crisis communication and protect the brand's reputation.
  7. Work closely with sales, product, and training teams to align branding with business goals.

Requirements:

  1. Bachelor’s degree or above in Marketing, Communications, PR, or related field.
  2. At least 3 years of experience in branding or public relations; experience in smartphones, electronics, or FMCG preferred.
  3. Strong understanding of local social media platforms (e.g., Facebook, TikTok) and media landscape.
  4. Excellent communication, coordination, and project management skills.
  5. Creative, flexible, and able to handle pressure; experience in crisis management is a plus.