Core Responsibilities:

1. Market Intelligence & Strategy Development

• Conduct comprehensive analysis of Japan's mobile market (consumer insights, channel dynamics, competitive landscape)
• Develop data-driven GTM strategies covering product selection, pricing architecture, channel mix, and promotional planning

1. Cross-functional Leadership

• Orchestrate 4P (Product/Price/Place/Promotion) alignment across Sales, Product, and Marketing teams
• Own end-to-end product launch execution from pre-market to EOL (End-of-Life) management

1. Commercial Ownership

• Design and implement product lifecycle campaigns (launch/peak/clearance phases)
• Accountable for KPIs: sell-through rates, revenue attainment, and margin targets

Requirements:

• 5+ years in 3C product marketing with GTM/pre-sales/PM experience (OEM background preferred)
• Proven ability to lead cross-departmental initiatives in matrix organizations
• Advanced analytical skills (NPD/Sell-out data interpretation)
• Business fluency in: Japanese + Chinese Or Japanese + English

Preferred Qualifications:

1. IPMS (Integrated Product Marketing System) certification
2. Multicultural work experience in MNC environments
3. Executive-level presentation skills (client-facing decks, business cases)