Sales Programs Director
Wolters Kluwer
Role description
The Sales Programs Director is a strategic and operational leader responsible for designing, executing, and optimizing sales initiatives that drive revenue growth across our FCC Division. Reporting to the VP of Sales Operations, this role operates at the intersection of Revenue Operations, Marketing, Sales Leadership, Product and Technology, translating strategic growth priorities into structured programs that improve seller productivity and revenue performance.
This leader brings a strong blend of strategic thinking, program management rigor, and data-driven decision-making, with a proven ability to influence stakeholders across multiple business units.
Essential Duties and responsibilities
Sales Programs Strategy & Execution:
Translate strategic commercial objectives into structured high impact programs that drive pipeline generation, pipeline progression, and revenue acceleration.
Lead end-to-end program lifecycle: ideation, planning, execution, measurement, and optimization
Direct the development of repeatable sales plays in collaboration with Revenue Operations, Marketing, Product Marketing & Sales Leadership.
Sales Process Optimization:
Identify gaps and inefficiencies in the sales process and collaborate with sales operations & technology teams to implement improvements
Standardize best practices across teams while allowing for BU/segment customization
Support change management initiatives to drive adoption of new processes and tools.
AI & Data Driven Revenue Optimization:
Lead the adoption of AI driven insights and automation to improve pipeline management and seller productivity.
Implement AI enabled programmatic initiatives including:
Predictive pipeline risk identification
Automated opportunity prioritization
Propensity to buy modelling
AI driven pipeline intervention programs
Sales Tooling & Technology Strategy:
Define and execute the sales tooling strategy supporting the commercial organization.
Partner with RevOps and GBS teams to optimise the usage and adoption of key platforms and sales tools.
Align and support the enablement team with sales tooling related enablement strategies and initiatives.
Strategic Commercial Initiatives:
Partner with BU leadership to lead cross functional strategic projects focused on improving sales performance, operational efficiency, and commercial scalability.
Ensure all initiatives are delivered with clear business outcomes, measurable KPIs, and operational accountability.
Cross Functional Leadership & Stakeholder Engagement:
Partner with Sales Leadership, Marketing, Product, and Technology to align on priorities and execution
Navigate and influence within a highly matrixed environment, ensuring alignment across segments and business units
Act as a bridge between strategy and execution, translating executive priorities into actionable programs
Program Governance & Performance Measurement
Establish program governance frameworks, timelines, and stakeholder communication plans
Provide regular updates to executive leadership on program performance and impact
Manage risks, dependencies, and competing priorities across multiple initiatives
Other Duties
Other duties may apply as needed and required.
Job Qualifications
Experience:
10+ years of experience in Sales Programs, Revenue Operations, Sales Operations, or Commercial Strategy roles.
Other Knowledge, Skills, Abilities or Certifications:
Proven track record of designing and executing large scale sales programs within global B2B SaaS or enterprise technology organizations.
Experience supporting large, distributed sales teams in global and local capacity.
Demonstrated ability to drive pipeline generation and pipeline optimization programs at scale.
Strong experience in sales process design, pipeline governance, and commercial operating models.
Experience implementing sales technology platforms and revenue analytics solutions.
Experience leading cross functional strategic initiatives in global matrix organizations.
+/- 10%
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
€113,600.00 - €181,750.00 EURThis role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information:
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
