Campaign Marketer (Libra - Legal AI Assistant)
Wolters Kluwer
About Wolters Kluwer
Build a better tomorrow, today!
For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. Employees are at the cornerstone of bringing our vision to life.
We are a technology-led global software and services company. Our success has been built upon smart thinking and listening to each other. Our pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.
Libra is an AI workspace – built by legal professionals, for legal professionals. We simplify legal workflows with intuitive, secure, and powerful tools.
Libra is one of Europe’s fastest-growing legal-tech companies. More than 9,000 legal professionals already trust us, and we are now accelerating our international expansion.
Our goal: to build the world’s most trusted AI platform for legal professionals.
At this early stage, you’ll have real influence, responsibility from day one, and unlimited growth potential. Please also have a look at our website: https://bit.ly/4jQr0PY
What you’ll do
1. Campaign execution for prospects & existing customers
Develop and executes end-to-end campaigns throughout the full buyer and customer journey.
Refine messaging per segment, DMU role, and customer status (prospect, active user, high-value, churn-risk).
Position AI features and AI product benefits in a clear, valuable, and differentiated way.
Connect campaign planning to product roadmaps, commercial priorities, and GTM flows.
2. Digital Execution & Optimization (Hands-On)
Coordinate and build digital components of campaigns, such as:
Marketing automation flows & nurture programs
Email campaigns (for new and existing customers)
Landing pages, forms, and conversion experiments
A/B testing
Optimize paid campaigns (LinkedIn, Google, intent data).
Strengthen conversion and customer adoption through data-driven insights.
Apply growth marketing principles (experiments, rapid iteration) for both new and existing customers.
3. Coordination & Cross-Team Collaboration
Coordinate and align with other marketing teams, product, sales,…
Anchor campaign activities in sales cycles, account strategies, product usage data, and customer journeys.
Provide clear briefings and planning, ensuring the quality of digital deliverables.
4. Analysis, Metrics & Growth Results
Monitor campaign performance closely: reach, engagement, MQL→SQL, pipeline contribution,...
Actively manage customer-focused growth metrics, such as:
Trial → activation
Demo → deal conversion
Product adoption & usage signals
Retention
Upsell & cross-sell opportunities
Churn-risk indicators
What you‘ll bring
Skills & Competencies
Strong digital marketing skills (automation, paid, CRO, UX, CDP/CRM knowledge).
Understanding of SaaS and AI lifecycle marketing: awareness → trial → adoption → usage → upsell → retention.
Experience with campaigns for both new and existing customers.
Able to translate complex digital propositions into understandable campaigns.
Strong in both concepting and concrete digital execution.
Data-driven, analytical, and experiment-oriented.
Excellent stakeholder management and communication.
Practical project management: end-to-end coordination.
Proficiency in English and Dutch.
Experience & Background
2+ years of experience in B2B campaign marketing or digital marketing.
Demonstrable experience with campaigns for digital products, SaaS solutions, or AI-based products.
Experience with customer-focused campaigns (adoption, retention, upsell).
Experience with marketing automation platforms.
Experience with paid B2B channels (LinkedIn, Google, intent-based ads).
Experience in environments with complex decision-making and longer sales cycles.
Experience working in a matrix structure within a multinational organization.
What we offer
In addition to a compensation and benefits package in line with the market, we also offer the following:
A full-time work week of 36 hours.
Personal choice budget for additional salary or additional vacation hours.
Holiday allowance.
Home office allowance.
Commuting allowance.
Pension scheme.
Collective Health care agreement (optional).
Company bicycle plan (reductions when buying a new bike)
Device plan (you can buy a technical device every 3 years with reduction)
Possibility to order a (standing) desk, additional monitor, chair etc for your home office setup
LinkedIn Learning license
Free GoFluent license: foreign language learning platform for multiple languages and multiple levels
Yearly company events (Christmas & Summer party, sports tournaments, etc)
A flexible, hybrid work setup in which we work twice a week at the office.
An engaged, diverse, and quality-driven team.
A culture that celebrates diversity and values talent.
Wolters Kluwer invests continuously in the growth and competencies of its employees by giving them many opportunities to develop.
Become part of Wolters Kluwer!
You can realize your ideas, learn, develop and grow. We have a lot to offer and stand for an open corporate culture. Join us and shape the future together with us.
Apply now by simply clicking on the button above.
We welcome all people - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.
We are looking forward to meeting you!
Your contact person
Pushpa Linke
Senior Recruiter
Tel.: 00492233 3760 7976
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
