UNILEVER IS LOOKING FOR AN ECOMMERCE EXPERIENCE MANAGER

Location: Hofplein, Rotterdam – the Netherlands

Full-time

Local conditions apply

ABOUT UNILEVER

Unilever is one of the world`s largest Fast Moving Consumer Goods (FMCG) businesses, with interest across Personal Care, Homecare, Refreshment and Foods product categories. We reach 2 billion consumers a day. It has 161,000 employees. We make products that people love – and that make a difference. Nutritious foods. Household care essentials. Indulgent ice creams. Refreshing teas. Luxurious shampoos. Affordable, disease-combating soaps... and many more. In fact, we make around 400 much-loved brands including global brands such as Knorr & Dove, but also local brand such as Calvé (the Netherlands) and Suave (the Americas) and of course our products of the Vegetarian Butcher. Shoppers buy them in more than 190 countries. That means you’ll find at least one of our products in seven out of ten households on the planet. And we want every one of those products to make a positive impact on the lives of the people who buy them.

We want our business to flourish, and we know that our success depends on others flourishing around us. That's why our purpose is to make sustainable living commonplace, and why sustainable, long-term growth is at the heart of our business model.

JOB PURPOSE

In this role as eCommerce Experience Manager, you will be working closely with the global content team and external partners to create and deploy content to local customers. Internally you will work cross-functionally with Marketing, CBD (Customer Business Development) and the Customer Operations team to create the best content experience for customers and consumers, all to drive the best online visibility for our brands and products. Together with our customers you will develop best practice cases to grow above market average and test new concepts in order to jointly learn and create insights. You will be external facing, collaborating with retailers to drive our learning and capability agenda, help jointly deliver their digital content ambitions and cement Unilever as industry leader for digital.

You will support the NL dCommerce, marketing, CBD’s and DMC (Digital Marketing Commerce) teams by developing and executing the online content strategy. The main focus of this role is a 100% perfect execution of our online content, providing consumers the best possible information and a seamless experience. To meet our digital commerce ambitions, it is critical for us to win within the digital shelf. Together with our external agency you create the best in class online content for all NL retailers and brands. Shaping and executing our organic content strategy, improving current content creation and workflows both internally and externally are main deliverables in this job. You will drive the digital content agenda together with customers and external partners. You will look at the total customer online performance, deliver on perfect store online and be pivotal in educating stakeholders whilst helping to shape an organization that enables us to compete in the future.

You will connect on a regular basis with other (global) content managers and DMC’s to grow our own capabilities, in areas such as seamless shopper experiences across all platforms and touchpoints, AI and future content development. To set up a winning plan you will use different internal/external data sources and analyze market and retailer data to understand consumer behavior and their needs.

You will be part of the NL CBD dCommerce team and will report to the dCommerce Development Manager. We’re looking for someone with a passion for dCommerce, online consumer experience and data analysis, who is positively curious and enthusiast. Experience in content creation, digital and the online retail landscape is a plus.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE?

• Creating and implementing the NL content strategy, which leads to increasing conversion

• Prepare and optimization of product content in order to maximize ROI

• Close collaboration with CBD teams to provide customer fit content in line with customer capabilities.

• Project management – Perfect Store Online – managing content creation and deployment with our external content creation agency. Managing other external partners whom we use to deploy content, measure KPI’s and track performance across retailer.com

• Close collaboration with internal stakeholder: CBD, marketing and DMC’s - locally and globally

• Optimize content creation following trends (AI) to maximize efficiency.

• Setting up and measuring of content performance – (KPI realization, A/B testing) in collaboration with our external measurement partners. Responsible for implementation and training of the organization in dashboard use.

• Manage the eCommerce team intern.

SCOPE

• Creation and execution of the NL content strategy

• 100% Perfect store online (PSO) execution and tracking – KPI’s in line with global guidelines

• Drive and optimize partnership with external content creation agency

• Set-up test and learn agenda with CBD teams and their customers to drive content of the future

• Analyse and track PSO results

• Onboarding and training of internal stakeholders

SKILLS YOU SHOULD HAVE

• Experience in PSO management and content creation is preferably

• Project management skills and experience in collaboration with external agencies

• Stakeholder management and skills to align teams internally and an active approach to align and educate people within the organization on dCommerce

• A good comprehension of online content, performance & channels

• A passion for data in order to understand performance and improvement areas

• A commercial focus, and a sense of urgency to every project you touch

• Fluent in Dutch and English

• A bias for action and innovative ideas which could translate into business development

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package; excellent company pension, bonus, share scheme.

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office , you can enjoy our tasty canteen with prepped food and own products.

• Informal culture and being the first one trying our new products.

• My Fitness Plan (reduction on your Fitness Subscription).

• Home work allowance

• Company laptop and mobile phone

• Green Mobility Policy.

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you!

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy, or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

NOTES:

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.