About the team you are joining You will join the Aircraft, Environment and Operations Data team within IATA’s P S Business Intelligence Services department. In this senior role, you will work closely with regional commercial leads, IATA's supply chain advocacy team, product specialists, and key industry partners to accelerate global adoption of IATA’s MRO SmartHub platform. Your mandate is to shape the strategic positioning and market evolution of the MRO SmartHub ecosystem, driving industry adoption through airline engagement, partnerships, and commercial enablement. What your day would be like Commercial Strategy Shape the strategic commercial direction using market intelligence, demand assessment, and competitive positioning. Define value propositions and commercial positioning aligned with ecosystem evolution. Identify priority markets, segments, and partnership opportunities based on commercial potential. Provide strategic guidance to commercial teams to ensure alignment with long-term objectives. Ecosystem Commercial Development Identify and develop commercial partnerships with airlines, suppliers, and intermediaries to drive adoption and revenue growth. Build and manage strategic alliances that strengthen the ecosystem value chain and network effects. Translate industry trends and constraints into scalable commercial growth strategies. Market Enabling Positioning Define strategic messaging and positioning frameworks to support consistent market communication. Develop case studies, success stories, and adoption narratives with early adopters. Customer Value Adoption Insights Define value realization frameworks and success metrics. Interpret adoption trends and feedback to inform strategic direction and commercial positioning. Coordinate with training and onboarding resources to ensure airlines, suppliers and partners receive structured education and support.