About Fair Tourism

Fair Tourism is a Dutch non-profit organization (est. 1989) committed to promoting sustainable, community-based tourism (CBT). They work to ensure Indigenous communities are not treated as tourist attractions, but empowered as leaders in shaping their own tourism initiatives.

They develop capacity-building programs, collaborate with universities, and currently run projects in Thailand, Indonesia, and Kenya. Since 2025, they have also been a proud member of The Hague Humanity Hub.

Why is this a volunteer position?

Fair Tourism aims to transition from a volunteer-based operation to a fully professionalized team. To achieve this, they are seeking passionate individuals who want to help shape their next chapter. Your contribution will directly support their ability to scale their visibility, strengthen their positioning, and increase their impact on Indigenous communities worldwide.

Marketing Lead (Volunteer Role)

Fair Tourism is seeking a Marketing Lead to define and guide their brand, ensuring our messaging reflects their mission while connecting projects, partnerships, and fundraising efforts into a clear and compelling narrative.

Commitment: 10–15 hours per week (flexible)

Location: The Hague, Netherlands (Hybrid / Remote)

Collaboration: The Hague Humanity Hub

Type: Volunteer (unpaid)

Key Responsibilities

As the Marketing Lead, you will play a strategic role in shaping how Fair Tourism is perceived and communicated externally. You will guide the Marketing team while ensuring alignment across Projects. Your tasks will include:

• Act as a strategic bridge between Projects, Fundraising, and Marketing to ensure consistent communication
• Define Fair Tourism’s brand positioning
• Manage social media and storytelling
• Ensure messaging reflects regenerative tourism, CBT, and organizational values
• Manage updated document with marketing guidelines (logos, brand colours, wording, coding)
• Translate organizational strategy into marketing direction
• Maintain clarity in how FT is perceived externally
• Inform the Marketing team’s efforts with strategic inputs from Fundraising and Projects departments
• Support Marketing team with content creation and planning when related to partnerships and fundraising
• Review the Marketing/Content calendars, enforce deadlines, and support role assignment and accountability
• Set ethical communication guidelines

Required Qualifications & Skills

• Degree in Marketing, Communications, Business, or related field
• 1+ years of experience in marketing, branding, or communications (preferably in nonprofit or impact-driven sectors)
• Strong strategic thinking with the ability to translate vision into clear marketing direction
• Experience in brand development, positioning, and storytelling
• Effective communication and stakeholder alignment across teams
• Solid organizational and project management skills (planning, timelines, coordination)
• Understanding of ethical, values-driven communication
• Comfortable working in a fast-paced, mission-driven, volunteer environment

Preferred Experience

• Experience in sustainable tourism, social impact, or environmental organizations
• Experience managing or mentoring marketing/content teams
• Familiarity with fundraising communication and partnership-driven marketing
• Experience working with remote or cross-functional teams

Why Join Fair Tourism?

• Opportunity to shape a growing mission-driven organization
• Opportunity to scale up your experience and test yourself in a leading role
• Lead impactful global partnerships promoting responsible tourism
• Work closely with leadership and contribute to strategic decision-making
• Flexible and collaborative work environment
• Collaboration with The Hague Humanity Hub community

Diversity & Inclusion Statement

Fair Tourism is committed to building an inclusive and diverse team. They strongly encourage applications from professionals with experience in fundraising and partnerships; early-career professionals who want to scale up their expertise and test themselves in a leading position; as well as people returning to the workforce after a career break, particularly those with prior relevant experience in the field. Your unique perspectives and experiences are highly valued and welcomed.