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Digital Marketing Hero

PrivacyPerfect

PrivacyPerfect

Marketing & Communications
Rotterdam, Netherlands
Posted 6+ months ago
  • Developing and implementing the (digital) marketing strategy and campaigns for lead generation
  • Research and identify potential leads through various channels, including online research, social media, and networking events
  • Drawing up and executing marketing (communication) plans and appealing campaigns for the various B2B target groups and verticals, including digital campaigns, email marketing campaigns, social media campaigns, affiliate marketing, online events, ABM campaigns
  • Managing the yearly budget for digital marketing activities
  • Translating the marketing strategy into lead generation, content, and social media activities
  • Ensuring a powerful and distinctive brand positioning in the market, via various channels
  • Working closely with product development, responsible for the preparation of all sales and marketing materials
  • Developing and executing lead strategy and campaigns
  • Increasing and qualifying marketing leads (MAL & MQL)
  • Daily management of PrivacyPerfect’s social media channels and following key events on the market
  • Further developing and optimising distribution channels and target group segmentation
  • Development and execution of email marketing campaigns and newsletters such as our Weekly Digest, sent to nearly 2000 subscribers every week- Ultimately responsible for content marketing and PrivacyPerfect’s website
  • Organising online webinars end-to-end, involving relevant key stakeholders
  • Preparation of all visual materials used for various content, campaign, and sales purposes (Photoshop or Canva)
  • Responsible for marketing reports primarily from ZoHo and Google Analytics.
  • You report to the CEO