• Develop quarterly and annual marketing plans to drive business growth in Vietnam.

• Plan and execute in‑person marketing programs, including technical seminars and tradeshow participation.
• Execute global digital marketing programs in Vietnam, including e‑direct mail campaigns, webinars, advertising, and web promotions.

• Support localization and translation of marketing materials by proofreading and modifying English webinar content, e‑direct mail copy, and website content.

• Align with the sales team to identify priority areas and address key growth opportunities.
• Work with the event marketing team in a remote location and support local marketing logistics in Vietnam.
• Monitor industry and competitors trend on a monthly basis and report insights to management.

• Develop and manage quarterly and annual budgets for marketing campaigns.

• Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.

== General Qualification

• Bachelor’s degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or a related technical field.
• 3–7+ years of experience in technical marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or high‑tech industry.
• Strong understanding of electronic measurement, wireless, semiconductor, or system‑level test technologies (depending on assigned business area).
• Language skills: Native Vietnamese, English Proficiency both in written and verbal
• Understanding of integrated marketing and communication (IMC)
• Proven ability to translate complex technical concepts into clear, customer‑focused marketing messages and value propositions.
• Hands‑on experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.
• Experience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.
• Ability to collaborate effectively with Product Management, Sales, and Regional Marketing teams in a cross‑functional environment.
• Strong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.
• Experience with digital marketing programs (e.g., webinars, e‑direct mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.
• Self‑motivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.
• Strong analytical and problem‑solving skills, with attention to detail and execution quality.

== Preferred Qualification

• Spoken and written Chinese skills to address China+1 opportunities
• Prior experience in semiconductors, wireless communications (5G/6G), aerospace & defense, automotive, or data center markets.
• Experience working in a regional or APAC environment, including localization or local‑language marketing execution.
• Familiarity with competitive analysis, positioning, and go‑to‑market strategy