About IDE Group

At IDE we love working with our partners to build better futures, working on over 500 projects across the medical technology landscape, including in the areas of respiratory care, drug delivery, connected medical devices and point-of-care diagnostics.

Making a difference is what matters to us, and our values of being resourceful, curious, thinking positively, putting others first, embracing complexity and taking ownership to drive successful outcomes.

Our engagement surveys over the last 3 years have revealed that our people love working with us for

• The people - intelligent people, collaborating together in smart ways to bring products to life
• Our purpose - every day we work at IDE is an opportunity to build better futures
• Variety of projects available

About the role

We are seeking a Marketing Specialist who is a proactive, passionate team player, driven by solving complex challenges, as no day at IDE is the same. You’ll be comfortable in making decisions based on accurate information, be able to apply critical thinking skills and be willing to challenge the status quo.

• Based at our office in Leichhardt, Sydney
• Full-time
• $85 – 95,000 per annum, plus superannuation

Key Responsibilities

• Develop and implement comprehensive marketing strategies and annual plans, including budget management and resource allocation.
• Create and manage brand marketing materials including collateral, website graphics and other digital assets. Undertakes market research for input into brand strategy and Marketing Plan development and implementation, this would include (but not be limited to) research into IDE competitors, industry trends potential target Clients and markets.
• Conduct market research to identify opportunities, analyse competitors, and track industry trends, potential target clients and markets.
• Manages creation of brand assets e.g. logos, photo shoots, promotional videos etc
• Manage and optimise the company's online presence, including website content and social media channels.
• Manage social media calendar and channels, increasing outreach and engagement.
• Create content for various marketing channels including but not limited to social media posts, newsletters, blogs, case studies, articles, etc.
• Manage the production and promotion of the company’s quarterly Podcast.
• Plan, organise, and execute company events to promote brand awareness and engage with target audiences.
• Oversee marketing-related meetings, manage Customer Relationship Management systems, and perform campaign administration tasks.
• Analyse client feedback and implement improvements based on insights gathered.
• Collaborate with the business development team to identify partnership opportunities and support new client acquisition efforts.
• Assist in developing internal communications to align marketing efforts across the organisation.
• Support the creation of pitches, quotes, and proposals for new client engagements.
• Collaborate with New Business Development team on opportunities for partnerships with external organisations for promotion of IDE and content sharing.

About you

Essential Criteria

• A bachelors degree in marketing or 5 years of relevant experience in lieu of formal qualifications.

Desired Skills and Experience

• Advanced knowledge of Microsoft Office suite (required; Excel, Word, PowerPoint)
• Skilled at using Adobe suite desirable.

Why IDE

• Exceptional mentoring program to ensure your career progresses where you want to go
• Flexible working options
• Employee Assistance Program
• Cross-Functional Team
• Social Activities