Salesforce Apex Senior Technical Lead
HCL Technologies
IT, Sales & Business Development
Job Summary
Senior Salesforce Data 360 (Data Cloud) Developer Role Overview The Senior Salesforce Data 360 (Data Cloud) Developer leads the design, development, and scaling of enterprise Salesforce Data Cloud solutions to deliver a unified, real‑time view of customers across a global retail ecosystem. This role is critical to powering omnichannel personalization, loyalty, analytics, and customer engagement across digital, in‑store, and partner touch points. You will partner closely with Salesforce Architects, Commerce, Marketing, Loyalty, Analytics, and Data Engineering teams to unify high‑volume customer, transaction, product, and behavioral data across regions, and channels. Key Responsibilities Data Cloud Solution Design & Development Design, develop, and optimize Salesforce Data Cloud (Data 360) implementations at global retail scale Build and manage: Batch and streaming Data Streams Data Lake Objects (DLOs) for large‑scale ingestion Data Model Objects (DMOs) aligned to Customer 360 and retail use cases Normalize and harmonize data across regions, brands, channels, and languages Ensure performance, resiliency, and scalability during peak retail periods and promotional events Retail Data Integration & Engineering Ingest and unify data from: Salesforce Commerce Cloud (B2C/B2B) POS and in‑store systems Loyalty and rewards platforms Mobile apps and digital touch points Marketing Cloud Engagement and Personalization External systems (Snowflake, AWS, GCP, Azure, APIs, SFTP) Implement scalable ETL/ELT patterns for transactional and behavioral data Support near‑real‑time ingestion for purchases, returns, product views, and offers Collaborate with enterprise data teams to align Data Cloud with centralized data platforms Identity Resolution & Customer Unification Architect and configure advanced Identity Resolution strategies Support identity across email, phone, loyalty IDs, device IDs, cookies, and in‑store identifiers Enable retailer‑specific models such as: Anonymous‑to‑known resolution Household and family‑level profiles Cross‑brand and cross‑region identities Optimize deterministic and probabilistic match rules for accuracy and scale Calculated Insights, Segmentation & Analytics Build advanced Calculated Insights using SQL to support retail KPIs such as: Customer Lifetime Value (CLV) Purchase frequency, recency, and monetary value Brand/category affinity Promotion responsiveness and churn risk Develop reusable audience logic for: Loyalty tiers First‑time vs repeat buyers High‑value and at‑risk customers Partner with Analytics teams to expose Data Cloud data to CRM Analytics, Tableau, and enterprise BI tools Data Activation & Omnichannel Personalization Activate unified profiles to: Marketing Cloud Engagement (email, SMS, push) Marketing Cloud Personalization (web and mobile) Salesforce Service Cloud Commerce platforms and external activation partners Enable real‑time personalization, targeting, and offer decisioning Support cross‑channel journey orchestration across digital and physical retail experiences Governance, Privacy & Global Compliance Implement enterprise data governance standards, including: Consent and preference management PII handling, masking, and minimization Data retention and deletion policies Ensure compliance with global data privacy regulations (GDPR, CCPA, LGPD, and local market laws) Support region‑specific data residency, access controls, and compliance requirements Technical Leadership & Collaboration Serve as a Salesforce Data Cloud Subject Matter Expert for global retail initiatives Mentor developers and establish development standards and best practices Participate in solution design and architecture reviews Collaborate across global, matrixed teams including Marketing, Commerce, Loyalty, IT, and Data Required Qualifications 5+ years of Salesforce platform experience 2+ years of hands‑on experience with Salesforce Data Cloud (Data 360) Deep expertise in: Da
Key Responsibilities
Skill Requirements
Other Requirements
Why HCLTech?
At HCLTech, you'll supercharge your potential. You'll find your career. And you'll find your spark. All at a place that knows that helping its customers stay on top starts by putting its people first.
HCLTech is a global technology company, home to more than 226,300 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2025 totaled $14.5 billion.
Benefits
At HCLTech, we believe in empowering our employees with comprehensive benefits that support their professional growth and enhance their well-being. When you sign up for a career with us, you gain access to:
Industry-benchmarked compensation
Best-in-class healthcare benefits
Personal time off
Maternity and paternity benefits
Access to skills / higher education programs/resources
Discounts on products and services via Benefit Box
Participate in CSR programs and live life with a purpose
Opportunities to grow and advance your career
Note: The benefits listed above vary depending on the nature of your employment and the country where you work. Some benefits may be available in some countries but not in all.
