We are Future of Food Institute. We believe that understanding consumer behaviour and their motivations are key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insights. We are the insights partner of choice for mission-driven food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet. We play a central role in the European food system. We know what is happening. Our clients range from multinationals to start-ups. We understand consumer research. Our approach to research combines rigour and pragmatism and is founded on decades of hands-on experience. We understand consumers and their approach to food choices.
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