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Digital Marketing Manager

About us

We are looking for an enthusiastic and entrepreneurial Digital Marketing Manager to join our Marketing team.

Family-owned business Damen Shipyards Group has been in operation for over ninety-five years and offers maritime solutions worldwide through design, shipbuilding, conversion, ship repair, and related services. Damen operates 35 shipyards and 20 other companies in 20 countries. We offer direct employment to more than 12,500 colleagues, bringing together a total production value of 3.0 billion euros and delivering ca 140 ships in 2024. Our core values are fellowship, craftsmanship, entrepreneurship, and stewardship. Our goal is to be the world's most sustainable shipbuilder, thanks in part to digitalization, standardization, and serial construction of our innovative vessels and through the use of circular materials.

The Marketing department is based in Gorinchem and is established for the entire Damen Shipyards Group and all its divisions and endorsed brands. The Marketing department consists of 3 teams: the Marketing Communication team, the Customer Experience Platform and the Digital Marketing team. In order to strengthen our team, we have a vacancy for a Digital Marketing Manager.

The role

The Digital Marketing Manager leads the Digital Marketing Team. The team consists of a group of account managers (Marketing Business Partners) that represent marketing towards (internal) stakeholders and are responsible to develop and deliver marketing plans in line with the corporate and commercial strategy goals, OGSM and PMC plans. Furthermore, this role sets the vision and strategy on the use of digital channels and activations to reach and engage target audiences together with the channel specialists (also part of the team). The digital marketing manager is a data–driven role, generating data insights to steer, guide and optimize the performance of all marketing channels, spend & content and determine marketing attribution together with the data specialist(s). In addition, this role is responsible for the orchestration and development of the maturity and capabilities of all the activities of the digital marketing team, and therewith optimize and promote the use of digital marketing means on behalf of the entire organization.

Key accountabilities

• Manage the Digital Marketing team. Manages and generates stakeholder demand in line with corporate strategy with regards to marketing (activation) operations. ​
• Is responsible for marketing analytics & data to optimize marketing spend & attribute ROI, to translate market information insights into marketing plans and maximize Demand Generation and Sales enablement. ​
• Is accountable for the maturity, strategy and vision of all the digital channels and required media to expand reach and engagement with target audience(s).​
• Is responsible for the creation and realization of strategic marketing partnerships and identification and contracting of required vendors for the required marketing technology.​
• Is responsible for the communication with stakeholders about marketing capabilities to the entire organization, communicating new possibilities, changes etc. that influences the execution and plans through the Marketing Business Partners.

Skills & Experience

• Academic level of thinking with at least 10-12 years of relevant experience or higher vocational education (HBO) level of thinking with at least 12-15 years of relevant experience (preferably B2B)​.
• Extensive experience in marketing operations and evaluations, demonstrable experience in managing a team with diverse responsibilities while​ keeping a bird's eye on all activities​.
• Extensive knowledge of marketing channels, data analytics & (new) media.
• Strong organization and leadership skills, to manage campaigns, budgets, and cross-functional teams effectively.
• The ability to see the bigger picture, set clear goals, and align marketing efforts with business objectives.
• The ability to empower the team through mentorship, constructive feedback, and professional development opportunities.
• Excellent command of the Dutch(!) and English language.
• Availability of 40 hours per week.

What we offer

At Damen we realize that supporting and managing many talented individuals is of great essence. We understand that the key to success is to find the right person for the right job. That is why we continuously invest in your development. Damen offers you (in case of full time employment):

• a dynamic international working environment focusing on technology and innovation
• a competitive salary
• at least 40 days of annual leave
• profit sharing & pension allowance
• continuous focus on professional and personal development through our Damen Academy
• an active social environment such as events and sports

Does this position sound like the perfect fit for you? If so, we would love to hear from you! Please apply by submitting your resume and a motivation letter.

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