Are you our interim Global Marketing Lead? You will spearhead the marketing strategy for our technology company, including all elements in the marketing mix (product, price, place, promotion, etc). You lead a small team of marketing professionals. This role is pivotal in driving market growth, ensuring brand consistency, and delivering innovative marketing campaigns on a global scale, so you can make the difference!

Bird Control Group is a global leader in socially-responsible, non-lethal bird control. We contribute to food safety, yield improvement and safe operations in the agriculture, industrial and commercial sectors. In doing so, we rely on a growing global network of channel partners for sales and service.

Key Responsibilities:

• Develop and implement comprehensive global marketing strategies to enhance brand awareness, drive customer acquisition, and increase market share.
• Lead and manage a diverse team of marketing professionals across multiple regions, ensuring alignment and collaboration on global campaigns.
• Oversee the execution of digital and traditional marketing campaigns, including SEO, social media, email marketing, content marketing, and offline initiatives.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and identify growth opportunities.
• Manage the global marketing budget, allocating resources effectively to maximize ROI and achieve business objectives.
• Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure cohesive messaging and brand consistency.
• Foster relationships with our network of channel partners, including regular check-ins, strategic planning and providing marketing support.
• Drive innovation by staying updated on industry trends and emerging technologies, implementing best practices to keep our marketing efforts cutting-edge.
• Monitor and evaluate the performance of marketing campaigns, providing actionable insights and recommendations for continuous improvement.

Key projects: Orchestrate NPI, review pricing strategy, update market segmentation.

Qualifications:

• 8+ years in marketing with at least 3 years in a leadership role

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Experienced in working with/in a hybrid (i.e. direct and indirect) go-to-market model

• Solid understanding of all elements of the marketing mix
• Able to blend classic marketing techniques with new, innovative practices

• Combines business acumen with excellent analytical and communication skills
• Strategic thinker, data-driven, innovative, and adaptable to market changes.

What we offer:

• 0.8-1.0 FTE
• A competitive salary
• Interim contract starting October 1, 2024, till end of June 2025
• Hybrid working opportunity
• Great office space in Delft
• You report to the CEO